Copywriting
We see it time and time again. A company spends big dollars on designing and developing a new brand identity and website, and then they decide to skimp on...you guessed it, website copywriting.
The most common mistake companies make is assuming that the copy written for printed collateral is appropriate for the company website. That doesn't work for two reasons:
- Printed collateral typically contains a massive amount of copy that website visitors will simply not pay attention to. Most visitors to your website are "skimmers" or "scanners"; they are trying to decipher quickly whether you can offer what they need.
- Printed collateral is not written for search engine optimization (SEO) purposes, and SEO should be one of the primary goals of your company website.
You have two choices to make here. Either invest in an internal resource to write your website copy, and provide that resource with ample training and guidance on writing for the web. Or bring in an expert like Sweeney Marketing to not only write the copy, but also make sure it's written for maximum SEO impact.
Contact us for a website copywriting quote today.
