Web Analytics

So you went out and built a shiny new website.  Perhaps you even worked with your design firm or another shop to provide search engine optimization (SEO) services.  You're headed in the right direction.

But don't forget - you need to track your big website/SEO investment.  You need to report to upper management on why you spent big dollars on the project.  One of the easiest ways to do this is through a web analytics program that tracks all the activity on your website.

Most reputable web analytics are not only easy to set up, but provide you with a mind-boggling amount of data, such as:

• Website unique visitors
• Navigation paths
• Website traffic sources
• Keywords used to find your site
• Geographic distribution of visitors

And this just scratches the surface of the data reported in most web analytics programs.  Sweeney Marketing will help you choose your web analytics program and guide you in the set up process and building meaningful reports.