Email Marketing

Let's face it - very few people operate these days without an email address.  As a matter of fact, around 150 million US residents claim to use an email address for communication.  While there are plenty of email spammers still in existence, effective email today comes from trusted sources - companies you have purchased from or contacted, news/editorial sites you have visited, or feeds you have registered for. 

So why are even the most experienced marketers shifting resources towards email marketing, and away from comparable methods like direct mail?  The reasons are simple:

• Email costs very little, often as little as 1 cent per email
• Email ROI is better than direct mail and other methods, often 2-10X more effective than other methods
• Email marketing is fully trackable - companies know how many emails were delivered, how many were opened, how many clicks, who clicked, etc.
• Email marketing is easy relative to other vehicles; companies that choose the right solution can often design and send an initial email within hours of choosing a provider

Sweeney Marketing provides both email marketing consulting and strategy services, as well as email marketing management solutions.  We use a variety of popular email marketing tools to create, deliver and track email marketing campaigns.  Contact us to learn more about the options.